To showcase Poiset’s unique clothing collections through a visually engaging, user-friendly e-commerce platform that appeals to fashion-conscious individuals while also standing out from other designers.

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The main objective was to develop a website that reflects Poiset’s brand identity—an etherial dark feminine style—while ensuring a smooth and intuitive shopping experience. The site needed to not only showcase the brand’s latest collection "Siren Song" but also offer functionality that allows users to easily browse, select, make custom orders, find out about the process of creating custom looks and purchase their favorite items.

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We also created visual graphics for the launch of the new collection that we used on the landing page header image.