For the brand identity of Muscle Mummy, crafting a logo that embodies a fun, retro vibe, perfectly capturing the brand’s playful yet powerful essence. Inspired by vintage fitness aesthetics, the logo features bold typography and vibrant colors that evoke nostalgia while appealing to a modern audience. The whimsical character of the typography adds a unique twist, infusing personality and charm into the design. This logo not only stands out in the fitness industry but also creates an inviting atmosphere that encourages engagement and community. This project, the designer aimed to balance energy and approachability, making Muscle Mummy a memorable presence in the market.