FULL SPECTRUM HAIR CONCEPT ILLUSTRATIONS
date. 2020
city. Perth
size. A5
wavy waves
Capturing the luscious curls and waves from a fresh blow-dry and style. This image is the main illustration for the Blow It Out campaign as it is the most common hairstyle for clients to request. The illustration is the face of the social media campaign that was carried out on the day. Light pink hues were added to compliment the illustration while also bringing through the pink branding of Full Spectrum Collective.
power pony
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Power pony, a hairstyle for the clients wanting a beautiful style that keeps itself out of the way. This illustration was based on a curled up fox ponytail capturing the texture and volume when it is styled.
pretty lil up do
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This illustration depicts the ball/wedding like hairstyles that many clients go for on a Saturday due to events mainly being planned on the weekend. This illustration was made simpler due to the minimalism of the sketches of the previous designs, and to fit with one cohesive theme. to fit with one cohesive theme.
just a blow
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Just a blow is the depiction of a blow-dry that is not styled. This illustration captures the simplicity of a fresh, straight, and clean hairstyle for the clients just needing a simple blow-dry rather than styling.
project overview
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This campaign was created to launch the new salon space for Full Spectrum Hair Concept, at Full Spectrum Collective. Along with the launch of the salon space, the campaign was to display the additional Saturday styling blow bar and beauty service that we named “Blow It Out”.
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After months of planning, we organised a photographer, videographer, a DJ for the event with long time clients and promoters attending the event. This event was to capture the friendliness of FSC, the values they hold, the services the salon provides, and to give a taste of what Full Spectrum Collective will offer to the public in the future as a new collaborative space.
design role
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My role was to design the service cards for the clients and illustrate images for print and social media. Capturing the essence of the pink, modern branding, I wanted to extend the branding into line art and typography. Inspired by the current trends of printed line designs, I created minimal illustrations that depict the four services and their corresponding hairstyles that will be offered on Saturdays. The goal of these designs was to convey the services as visuals for clients as it is hard to truly understand what will be done with phrases and sentences. Using images picked by the hairstylists, I was able to draw these out by outlining the main elements, and finishing it off with a splash of pink hues in the background to tie the branding together.
"Minimalism illustrations capturing the visual idea of the services provided for clients".
supernatural
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An illustration conveying a natural makeup look. This illustration focuses on the eyes and face with lighter hues to define certain areas that are included in the service provided. This illustration was created for those needing a natural makeup look for events.
to the nines
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As many clients seek the full glam look, this design was created to emphasise the darker eyes and full lips for those who need this look for a ball, wedding, festival, and so on.
bout that base
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An illustration conveying a natural makeup look. This illustration focuses on the eyes and face with lighter hues to define certain areas that are included in the service provided. This illustration was created for those needing a natural makeup look for events.
eyes on you
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This design was created for clients seeking artistic makeup looks for their eyes. This can be an effective service for those who cannot afford the full price or is on a time crunch.
glam babes
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A continuation of the blow it out campaign. The sister print. The other side of the card is a list of makeup choices that the salon makeup artists offer on Saturdays. Created to suit the multiple ways of application, and focus, this list was designed for the multiple needs of clients, such as ball and wedding makeup to simplistic, minimal makeup for more casual events.
This side of the sheet is relatively the same, duplicating the Bebas Neue typography and handwriting downwards with a cascade of illustrations to its right. These illustrations use more colours to define the certain areas of focus for these makeup services allowing clients to understand with visual prompts what process is with each service.