BLOW IT OUT CAMPAIGN FOR
FULL SPECTRUM HAIR CONCEPT
date. 2020
city. Perth
Campaign | Signage | Event
Project Overview
This campaign was created to launch the new salon space for Full Spectrum Hair Concept, at Full Spectrum Collective. Along with the launch of the salon space, the campaign was to display the additional Saturday styling blow bar and beauty service that we named “Blow It Out”.
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After months of planning, we organised a photographer, videographer, a DJ for the event with long time clients and promoters attending the event. This event was to capture the friendliness of FSC, the values they hold, the services the salon provides, and to give a taste of what Full Spectrum Collective will offer to the public in the future as a new collaborative space.
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design role
My role was to design the service cards for the clients and illustrate images for print and social media. Capturing the essence of the pink, modern branding, I wanted to extend the branding into line art and typography. Inspired by the current trends of printed line designs, I created minimal illustrations that depict the four services and their corresponding hairstyles that will be offered on Saturdays. The goal of these designs was to convey the services as visuals for clients as it is hard to truly understand what will be done with phrases and sentences. Using images picked by the hairstylists, I was able to draw these out by outlining the main elements, and finishing it off with a splash of pink hues in the background to tie the branding together.
