Branding

Product Design

The Brief

Bringing bold flavor to life, Calenton’s branding was designed to capture the heat and energy of the hot sauce industry. The project included primary and secondary logos, a custom chili-pattern design, product stickers for bottles, packaging, and social media assets.

To add a unique touch, a matchstick box was also created, adding an element of fun and flair to the brand experience.

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With funky lettering and vibrant visuals, the design ensures a striking presence both on shelves and online. Every detail from image selection and the addition of noise texture was carefully crafted to reflect the brand’s fiery personality and bold flavors.