Bloom Dance Studio is a local dance school located in O'Connor Perth, that offers a wide range of dance classes for children and adults. The studio is known for its commitment to fostering creativity, self-expression, and a love for dance in its students. To establish a strong brand identity and enhance its online and offline presence, Bloom Dance Studio has requested the design of a new logo.

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We opted for a modern and delicate logo for the Dance Studio that felt approachable and fun to reflect the personality of their target audience. The focal point of the logo is the wreath of flowers, which correlates with the word Bloom and gives the flowers meaning. We combined a serif font with a san serif font to expand the branding and keep the logo contemporary. The selection of soft blue hues keeps the design subtly fresh.